Nicola Ritter giving a talk

Hey, call me Nico

Whether it’s a website, web app, or UX strategy: I guide digital projects all the way from the initial idea through thoughtful design to the final build.

About me

Over the past few years, I’ve focused my work on questioning the status quo and understanding what truly resonates with both brands and users. Now more than ever, a digital product needs to feel right for the people who actually use it every day. My foundation is in graphic design, but today I see myself much more as a Design Engineer and Design Architect. I use modern, partly AI-powered workflows as tools to visualize ideas faster and ship designs efficiently. A solid design system is just as important to me as a thoughtful user flow or a harmonious layout. I love collaborating with people where I can create real digital value—and who enjoy a personal, structured partnership built on eye level.

Nicola Ritter presenting
Nicola Ritter presenting
Nicola Ritter presenting
Nicola Ritter presenting
Experience
2021 – present

Senior Freelance Product & Graphic Designer, UX/UI Consultant. Currently part of The Mobility House Energy design team for Mercedes-Benz and Renault.

2022 – 2026

Senior UX/UI Designer & Innovation Lead @ Format D GmbH

2021 – 2022

Diploma in Media Design

2018 – 2022

M.A. Digital Media in Cologne, Germany / Corporate Communication, Marketing Innovation e Media Digitali in Salerno, Italy

2014 – 2017

B.A. Media & Communication in Passau, Germany / Medios y Comunicación in Ensenada, Mexico

This is how I can support you
UX strategy & design architecture

A website or app can only scale sustainably and adapt swiftly when built on a well-architected foundation. Grounded in this base, a human-centered user experience is the key to creating products that people truly love to use for years to come.

UI design & art direction

Interfaces need to feel right for you and match your brand identity. If the project calls for it, I’m always happy to come by for a team photoshoot.

AI-assisted web development

What’s the point of a great design if it never turns into code? Using modern—and partially AI-powered—workflows, concepts become reality.

Branding

I started out in traditional graphic design, shaping the visual identity of countless brands along the way.

My Approach

Good design follows function and serve users, not designers.

From concept and design to technical implementation, I prefer to work with you strategically, thoughtfully, and as true partners. My focus is always on creating digital experiences that feel authentic—and, above all, human. Working with me means clear structure in both design and project management, combined with genuine enthusiasm for digital products that don’t just look great, but are a joy to use and deliver long-term success—technically and commercially. If your web presence needs a refresh - we should talk.

Leo Schuster

Leo Schuster

Fungi Feeds GmbH

Nicola thinks ahead. That is the first thing that comes to mind when I think about our collaboration. She took Fungi Feeds from a blank page to a complete brand and understood what we stand for, what drives us, and where we want to go. The photo shoot, corporate identity, and entire visual presence all came together as one coherent system. She did not simply execute what I asked for; she challenged our business goals, values, and vision so they could shape the identity. Straightforward, personal, precise, and full of joy.
Christian Aufenanger

Christian Aufenanger

Declarium GmbH

Nico is easily one of the most talented Product Designers I’ve worked with. She transformed Declarium from a complex concept into a beautiful, user-friendly reality across both our web presence and our core app. Her ability to simplify the complex is unmatched, and her technical grasp makes the hand-off process seamless. She has an incredible eye for detail and a natural instinct for modern design language. Nicola doesn’t just deliver mockups; she delivers business growth through design.