umami salt doses
About

Fungi Feeds is a food startup that produces and sells mushroom-based products. I have supported Fungi Feeds as Head of Branding from day one. As a creative partner, I shaped the food startup’s initial visual identity and have been refining its long-term brand strategy together with the team ever since. My focus is on the concept and design of the product packaging as well as visual content production – from the initial concept to the final product shoot.

Fungi Feeds logo over a three-panel photograph of spaghetti with shiitake bolo

Logo by my talented friend, graphic designer and illustrator Tobi Frank

Woman holding a glass of white wine with Fungi Feeds mushroom pâté on a set table
Fungi Feeds brand typography overview featuring Staatliches, Geist, and Geist Mono
Highlight

Fungi Feeds stands for the perfect fusion of culinary fun, innovation, and uncompromising naturalness, made from 100% natural ingredients. The color palette reflects this philosophy.

Several Fungi Feeds umami salt tins on a pink background
Pilz-Pâté label over bread with mushroom pâté and a glass of white wine
Shiitake Bolo label over a pan of spaghetti on a set table
Mushroom Ramen packaging against a blue striped background
Mushroom pâté beside a wine bottle, a wine glass, and oyster mushrooms
Bread with mushroom pâté and spring onions on a set table

Product photography for Fungi Feeds.

Fungi Feeds products with tomatoes and mushrooms during the photo shoot
Close-up of pink oyster mushrooms with the yellow Fungi Feeds logo
Close-up of pink oyster mushrooms with the yellow Fungi Feeds logo
Close-up of shiitake mushrooms with the yellow Fungi Feeds logo
Close-up of multicolored turkey tail mushrooms with the yellow Fungi Feeds logo